Vodacom launched VodaPay Masterpass in South Africa

Vodacom in collaboration with Mastercard has launched VodaPay Masterpass, which enables Vodacom customers to load any bank card into a secure digital wallet downloaded as an app on their smartphone. 

Once loaded, these cards and the secure credentials associated with them are safely stored, enabling the customer to start transacting immediately without the hassle of entering these details each time they make a purchase.

Mariam Cassim, Chief Officer Vodacom Financial Services, says the VodaPay Masterpass app is part of the payments innovation journey Vodacom is driving to give its customers greater flexibility, convenience, and security. 

“As digital wallets gain popularity, we realise the need to offer our customers solutions that will enable them to adapt to the future of commerce. With so many of our customers now using smartphones, it makes sense to make it easier for them to pay for airtime and data, and conduct a wide range of payments at their favourite merchants – all from a single app. We’ll be adding even more features to the platform in the coming months,” says Cassim.

“The positive uptake of Masterpass by retailers, and consumers is indicative that digital payments are growing in popularity, as more and more people embrace a digital lifestyle,” says Mark Elliott, division president, Mastercard, Southern Africa. “We are excited to partner with Vodacom to make mobile digital payments a reality for most South Africans, while furthering our strategy to displace cash.”