Viva, Kuwait’s telecom operator, introduced the Direct Carrier Billing with Starzplay, the SVOD (subscription on demand) entertainment platform. The new service will offer Viva’s postpaid and prepaid subscribers the opportunity to buy movies and TV shows without a credit card. All purchases will be charged directly to subscribers’ monthly bills or prepaid accounts, offering an easy and faster payment option.
The Acting Chief Consumer Officer of Viva, Haneen Al-Fulaij, commented, “We strive at Viva to provide our customers with the latest products and services; thus, we built this partnership with Starzplay to come up with an innovative service that offers ease and convenience.”
On the other hand, the Chief Commercial Officer and Co-Founder at Starzplay, Danny Bates, stated, “This latest tie-up with Viva demonstrates three things – our commitment to the Kuwait market, our unswerving focus on the customer and the importance of partnerships for Starzplay as a business as we continue to expand across the MENA region and beyond. We look forward to working closely with Viva to ensure we are providing its customers with exactly what they are looking for – unrivalled content with flexible payment options, making their lives easier.”