Vice Media and Econet, the African telecom and Pay-TV operator, announced a new joint venture, Kwesé Vice, to launch Vice into Sub-Saharan Africa. This announcement came after the launch of Viceland on Econet’s Kwesé multi-platform network. Viceland will now be extending that launch into South Africa via Kwesé as part of its ongoing rollout across 45 African countries.
Kwesé Vice will see the opening of a new bureau and the production studio for development, production and distribution of local editorial content and original video programming for Kwesé Vice’s channels and third-party platforms. Econet operates on the “TV Everywhere” model where subscribers access content through multiple devices. Kwesé targets Africa’s emerging millennial market segmenthas been claimed as a good fit for Vice’s distinctive capability to produce youth content.
Matt Elek, Chief Executive Officer of Vice Media EMEA said, “Continuing to build on what’s been a flourishing partnership with Econet over the past year, we’re excited to be fully launching Vice across the region.” He added, “Pairing Econet’s extensive local knowledge and innovative distribution with Vice’s creative powerhouse and storytelling expertise, we’re committed to delivering a fresh new voice for Africa’s diverse youth audiences.”
Joseph Hundah, President & Group CEO of Econet Media stated that, “this venture is particularly exciting as it adds to our offering for the youth demographic across the continent.”