The partnership between Arabsat and twofour54 will allow broadcasters to stream their shows to millions of Arabsat viewers around the world after an agreement was settled to establish a satellite uplink platform from TV and movie production facility twofour54 Abu Dhabi. This deal will see Arabsat and twofour54 launch a new set of satellite TV channels on the Arabsat Badr-4 satellite.
The agreement with Arabsat offers twofour54 partners and broadcasters across the region the ability to distribute content to a huge audience directly from the free zone.
Arabsat President and CEO, Eng. Khalid Balkheyour declared, “twofour54 is a remarkable community of content creators from across the world and from every part of the media industry. Arabsat is proud to expand its broadcasting partnership portfolio by launching our new bouquet on Arabsat Badr-4 satellite from there, enabling new premium capabilities and quality of service for our clients in MENA, as well as empowering twofour54’s clients to reach MENA, Europe and beyond. This all forms part of our development strategy for our Hotspot at 26 degrees East.”
The satellite TV sector within the MENA region is booming and witnessing more and more demand for the latest satellite broadcasting services with advanced uplink technology and HD, 4K, and UHD resolution, which is one of the driving forces behind the decision of Arabsat and twofour54 to work together on strengthening the satellite broadcasting market for organizations from both MENA and outside the region.
The CEO of Media Zone Authority, Maryam Eid ALMheiri explained that “The satellite uplink-platform at twofour54 is yet another example of the thriving media ecosystem that is being built in Abu Dhabi as well as the growing demand in the region for high-quality content. Content creation is at the heart of everything we do at twofour54 and we are delighted to be working with the largest satellite company in the region on a project that will also allow us to play an important role in its distribution as well.”
Arabsat will collaborate with twofour54 on various projects to develop the teleport services, including an HDR platform, claimed to be the first in the UAE. twofour54 and Arabsat will also begin testing the HbbTV platform, which provide state-of-art technology through collaboration with respected partners such as Arabsat.