TVMS brings Serie A to sub-Saharan Africa

TV Media Sport (TVMS), an international sports marketing company, has acquired the broadcast rights of the Italian football league, Serie A, from international media agency, MP & Silva, to further distribute it across 47 sub-Saharan African countries.

“Italian football, with its prestigious clubs and international stars, was eagerly expected on African TV screens,” said Hédi Hamel, chief executive at TV Media Sport.

TVMS will distribute packages of one live game per week along with weekly highlights to its broadcast partners in various territories.