Turner is expanding its reach over the Eastern African territory with its new deal with Azam TV, the satellite platform in East Africa. Henceforth, Turner’s Boing Africa, a cartoon-based entertainment channel, will be brought into the continent.
Little subscribers aged seven to fourteen of Azam TV will be served with ‘Courage the Cowardly Dog’, ‘Johnny Bravo’, ‘Batman’, ‘The Green Lantern’ and ‘Inspector Gadget’. Regions included in the basic package are Tanzania, Uganda, Kenya and Malawi.
Pierre Branco, the VP and general manager of Turner France, Portugal and Africa, said: “We are delighted to have forged this partnership with AzamTV. This new deal is totally aligned with Boing Africa’s mission to provide quality kids’ content to almost all African households at an affordable price, which makes this partnership truly symbiotic”.
“Already distributed in Zambia, the Seychelles, Nigeria and French African territories, Boing now has a footprint in East African markets, which nicely complements our regional presence across Sub-Saharan Africa”.
On the other hand, Jacob Joseph, the deputy CEO of Azam Media, added: “Boing has added the cherry on top of our kids’ dessert! Within such a short time, it is one of the most popular kids’ channels. We are glad to have it in our bouquet and we share the same passion with Turner to provide such content across the Sub-Saharan countries”.