After its rebranding last year, Turner, has reinforce its position as the movie channel offering on the DStv platform. The channel’s male audience (an age group ranging from 25 to 45) is undergoing a boost with the offering of recent smashits and promotional blocks.
Pierre Branco, VP of Southern Europe and GM of Africa for Turner, commented: “As the channel continues to perform on the DStv Premium and family packages, we are pleased to announce its expansion to all DStv packages, including both the Access and Easy View options, from this month. Being able to reach a wider DStv audience gives us a further opportunity to entrench the channel’s revised brand positioning and grow our ratings”.
He also said that: “It attracts a strong male audience skew, up to 63% in September from 56% in August, which is a positive indication that our target audience loves the new-look channel and the line-up of Hollywood blockbusters that we broadcast daily”.
“We are looking forward to showcasing Turner’s general entertainment offering, including TCM […] as we look to increase our presence across platforms and territories on the continent”, Branco further said.