SVOD platform IROKO + launched in Cameroon

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IROKO + subsidiary of Canal+, partner with Orange to launch an internet package in Cameroon, for US$ 0.35 (200 FCFA) where customers gets a 24 hours long access to IROKO + catalogue as well as a 300Mo data plan. Customers will have access for 24h to more than 2500 hours of programmes 

Cheikh Sarr, Marketing Director of Orange Cameroun: “A year after the launch of 4G in Cameroon, we need to bring more to our data and content offer. IROKO + is just what we needed as well as the kind of experience we wanted to offer to our subscribers. Thus, we now have exclusive content, as well as a direct and safe payment method together with a unique experience.” 

The IROKO Service + was launched in 2016 and has registered more than 50000 customers, The OTT service display a wide variety in its content from the Nollywood productions to Ivorian and Senegalese film such as “Le journal de Jenifa” (Nigeria), “L’ivresse de l’amour” (Mexico) and Tundu Wundu (Senegal).

Claire Soustiel, CEO of IROKO + declared: “The demand for dematerialized cultural product is increasing in French speaking Africa where streaming has doubled between 2014 and 2015. Today, more than one-third of smartphones owners are watching at least one video per day on their device. In Cameroon, internet accessibility can be a struggle and thus, they cannot take advantage of IROKO + offer. Pursuing the goal of making entertainment affordable to the maximum number of people, we have chosen to innovate by teaming up with Orange. This will also enable Orange to differentiate itself on the market via particularly attractive content”.

 

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