SuperSport, the South African group of TV channels owned by Multichoice and carried through DStv satellite announced a partnership with Ginx.tv the international channel dedicated to eSports. This deal will bring international high level esport competitions as well as local events such as MSSA Online inter-school provincial championships or the rAge Expo.
Gideon Khobane, CEO of SuperSport declared about the partnership:“The deal is a massive leap forward and signals our intention to embrace the newest sport out there. It’s just been added to the programme for the 2018 Asian Games, so it’s a giant in the making. There is a real buzz around eSport and we want to be part of that.”
SuperSport is no “noob” and has already broadcasted e-sport events such as the Intel Extreme Master World Championship 2016 even though this coverage was only composed of highlights.
Nonetheless a major problem has risen. Since the majority of the Esports public tend stay away from television and find a cheaper alternative on Twitch.TV which broadcast the event in its integrality for only the cost of the internet connection.
Supersport with this deal have step-up their game in order to remain competitive and will broadcast “The Bridge” a Late night, cross game, eSports live entertainment talk show as well as the IEM World Championship but this time on a live daily basis.
Michiel Bakker, CEO of Ginx eSports TV, commented: “It’s an exciting time to be launching in a country with such a rapidly growing eSport scene. Ginx eSports TV will provide South African fans with the biggest and best events from around the globe.”