Dubai-based online subscription video platform StarzPlay has introduced seven new Arabic shows during Ramadan. The founder and CEO Maaz Sheikh stated that the shows will consist of a mix of Egyptian, Syrian and Lebanese producers and actors, including some of the biggest names in the regional film industry such as Haifa Wehbe, who will star in Karma’s Curse.
In addition, Sheik further declared that, “There will be brand new shows and episodes every day of Ramadan, and we will have seven shows available on the service.” The categories for the Arabic TV shows, which will boast Egyptian, Levantine and Gulf dialect, will differ between crime, comedy and drama.
Sheikh attributed regional partnerships and flexible payment options to their success over competitors and emphasized, “For example, credit card penetration is extremely low in Egypt, so we give our customers the option to pay through their credit cards or Orange or Vodafone mobile bill. In the UAE, customers can pay through Etisalat or Du. Giving customers this payment flexibility is a major differentiator.”