The Svod operator Starz Play expands its reach with regional digital content solutions provider intigral for a three-year partnership. The partnership will enable Starz Play’s to increase its reach across the Middle East and North Africa (MENA) region with full content library to be available through intigral’s Jawwy TV box and app.
To recall, Jawwy TV is a pay-TV service for the over-the-top (OTT) and IPTV operators, subscribers can have access to popular services on the box with only a single bill for their video entertainment.
Maaz Sheikh CEO of Starz Play, stated: “Intigral is one of the renowned names in the digital entertainment industry, and our new partnership allows us to grow even further as a platform. From all-time classics like Friends and Grey’s Anatomy to the newest, same-time-as-the-US releases such as Power and Britannia, subscribers can now enjoy our huge portfolio of blockbuster movies and latest TV shows both at home or on-the-go, completely ad free and in full HD.”
On the other hand, Hamoud Al Rumayan, CEO of Intigral, declared: “This agreement will strengthen Jawwy TV’s digital content via its diversified package offering. Our customers now have access to a wide range of international film productions, documentaries and entertainment shows targeted at children and Arab families, which are compatible with all smart devices including TVs and tablets”.