StarTimes to export Nigerian content to the Chinese market

Since the Chinese audience is growing fonder of the Nollywood industry, StarTimes is coming to terms with its decision to export digital content production from Nigeria to China. 

Justin Zhang, the CEO of StarTimes Nigeria, made a recent disclosure, he said, “The opportunities are enormous for Nollywood in China. Everyday, more and more Chinese nationals become interested in Nollywood movies. We hear good things about Nollywood movies and this is a significant improvement for the industry. StarTimes is working with one of the major movie distributors in China and is already holding talks with the minister of information, stakeholders in Nigeria’s movie distribution sector and a Bank to see to a successful exportation of Nigerian movies to China.”

Known as the world’s most populated nation, China’s cinema market has staggered 45,000 screens compared to Nigeria who holds around 200. According to Zhang, this is an opportunity for the Nigerian movie industry to take a step up regarding the production quality in a bid to reap the benefits of a larger audience.

Zhang added, “Apart from the fact that many jobs will be created when this kicks off, it is also an opportunity for producers in Nigeria to increase their earnings. Imagine if a Nollywood production is exported to the Chinese box office where over 45,000 screens exist, the opportunities are unending. It will be a dream come true for us at StarTimes to see Nollywood movies grossing up to $50 million in the box office.”