StarTimes inches away from securing EPL broadcast rights

StarTimes, the Chinese Pay TV giants, getting close to bag the rights of the Ethopian Premier League (EPL). Negotiations with StarTimes are believed to be at an advanced stage and once clubs agree on formula for revenue sharing and a separate deal with the federation is finalized then ink will be put to paper. With a rapidly growing football infrastructure in Ethiopia, the deal with StarTimes is projected to further elevate the EPL and help market it across the continent.

StarTimes has presence in 30 African countries and is the biggest TV provider in the Sub Saharan Africa. They already have Ghanaian Premier League under their belt.But attempts to secure Kenyan Premier League rights early this year fell through as they failed to agree on certain terms.

StarTimes is the leading digital-TV operator in Africa, serving nearly 10 million subscribers and covering 90% of the continent’s population with a massive distribution network. StarTimes owns a featured content platform, with 440 authorized channels consisting of news, movies, series, sports, entertainment, children’s programs, fashion, religion etc. The company’s vision is “To enable every African family to afford and enjoy digital TV” StarTimes achieves this by combining satellite and terrestrial DTV systems to provide an open and secure digital wireless platform.