Chinese digital television service provider, StarTimes Media, announced major for its digital terrestrial services in Kenya. Signal coverage are now available in rural areas in Kenya namely: Kitui, Garissa, Kapenguria, Embu, Trans-Nzoia and Laikipia. This brings to 33 the number of counties where Kenyans can use StarTimes set-top boxes to watch television.
StarTimes Vice President Mark Lisboa said the firm whose current offering includes pay television, free to air digital television services and digital television sets seeks to grow the subscriber base through extending access in rural Kenya. Lisboa said, “We intend to ride on our current 70 percent digital television network coverage in the country to extend the reach of our informative, educative and entertaining channel offering to more Kenyans,” “We will continue investing heavily in the digital television sector as we seek to meet increased viewership demands,” he added.
The subscribers will have access to Pay TV and Free to Air (FTA) digital television services and have the option to upgrade from FTA to Pay TV and vice versa without being compelled to purchase another set top box.
StarTimes has set the pace in extending its digital television footprint that will see the population within these and more counties access affordable digital television service.
Currently, StarTimes operates in over 16 African countries with a combined subscriber base of over 10 million and still growing. The firm said that it currently has 70% digital television coverage in Kenya and is planning to expand to reach the rest of the country.