StarTimes acquires exclusive media rights to broadcast FIBA’s 2017-2021 competition

FIBA

Africa’s leading digital TV operator has acquired exclusive media rights in Sub-Saharan Africa for FIBA’s national team competitions for the 2017-2021 period. It also includes the FIBA Basketball World Cup 2019 which will be held in China.

StarTimes was awarded exclusive free and pay transmission rights across all territories of Sub-Saharan Africa for its leading tournaments. However, the same does not apply to non-exclusive basis in Angola and for French pay rights in Francophone countries.

Vincent Yu, StarTimes Chief Operating Officer of the media division, said: “We are so glad to offer the very best of national team basketball to our subscribers in Africa by having secured the broadcasting rights for the FIBA Basketball World Cup 2019 and all other leading events for the period 2017-2021. We are particularly excited to offer basketball fans in the region the chance to follow their favourite teams as they compete in the Qualifiers for the FIBA Basketball World Cup and the Continental Cups 2021. This agreement is consistent with StarTimes’ mission and values to offer the best sport content, which has always been our priority. Our partnership with FIBA will clearly be a turning point for African basketball fans.”

FIBA Secretary General and International Olympic Committee (IOC) Member Patrick Baumann said: “Thanks to this partnership with StarTimes, the extent of our reach across Sub-Saharan African is bigger than ever before and we can cater to the millions of enthusiastic basketball fans. Having the very best of our national team competitions broadcast in the region will go a long way towards growing our sport’s popularity and participation.”