StarTimes has acquired the rights to the English FA Cup and FA Community Shield in sub-Saharan Africa. The agreement will allow the broadcaster to show the competition in all languages on its eight sports channels and on the OTT streaming service. StarTimes replaces SuperSport as the sub-Saharan home of the competition.
Shi Maochu, sport director at StarTimes said: “This is a significant step for StarTimes. The Emirates FA Cup and the FA Community Shield are among the most competitive national football events and we are really happy to offer them to our subscribers during the Christmas season. “We have been building a very solid offer in terms of football for 2020 with national competitions such as Coppa Italia and Bundesliga, as well as European events like Uefa Europa League and Euro 2020.”
The agreement improves the broadcaster’s sports offering on the sub-Saharan market. In 2015, he signed a five-year broadcast contract with the German Bundesliga, followed by subsequent deals with French Ligue 1, Italian Serie A, the International Champions Cup and the Chinese Super League.
The broadcaster recently acquired in 2019 exclusive broadcasting rights with UEFA for the broadcasting rights for national team football between 2019-2022. This includes the qualifiers and the full competition for UEFA EURO 2020, the UEFA Nations League 2020/21 and the European qualifiers for the 2022 FIFA World Cup in Qatar.