Sony TV and T10 League ink three-year deal to broadcast Cricket matches in MENA

The forthcoming edition of the T10 League which is predicted to have a bigger audience will be broadcast by Sony Pictures Networks in South Asia, Middle East and North Africa for three years as from this season.

The chairman of T10 League, Shaji Ul Mulk, explained, “This deal allows us to take the league to a much-wider audience across the region and help us promote the format and grow year-on-year.”

The second edition is expected to be watched considerably in the subcontinent and even in other far countries. The Chief Revenue Officer, distribution and head – Sports and Business of Sony Pictures Networks, Rajesh Kaul, recently stated, “We are committed to providing an unparalleled sports viewing experience to sports fans in India. The T10 League has already captured the interest of viewers because of its fast-paced format. The second edition has an impressive line-up of players from across the word which is sure to engage viewers who are looking for the best in sports entertainment.”

A member of T10 League board, Parvez Khan, also commented on the impact of the deal. “It is indeed a huge development that Sony has joined us. It shows the belief that Sony has for this shortest format of the game. We are hopeful that Sony will take our league to greater heights like they did the Indian Premier League (IPL). We and Sony can make it bigger and bigger.”

Sony Pictures Networks will now be broadcast partners for South Asia, Middle East and North Africa and will be telecast live through Sony ESPN and Sony ESPN HD in India, Ten Sports in Pakistan, Ten Cricket in Middle East and North Africa. It will also be streamed on SonyLIV. The matches will be broadcast by Sony Pictures Networks for South Asia, Middle East and North Africa through live telecast on Sony ESPN and Sony ESPN in India, Ten Sports in Pakistan, Ten Sports in Pakistan, Ten Cricket in Middle East and North Africa and can be streamed on SonyLIV.

The competition will start as from November 21 which will extend over 12 days with 29 matches and the final will be on the 2nd December with eight teams to battle for the title.