On the 18th February, Showmax announced it will air over 18 short films from AFDA students.
“It’s ground-breaking to share young, local, culturally relevant content on the same platform as Hollywood blockbusters. I am certain that this unique initiative will serve to boost and develop the African film industry and the careers of many young South African and African students alike,” chief executive officer at AFDA, Teresa Passchier.
Showmax, has recently release, The Girl from St. Agnes which received great reviews and by working local talents there is no better way to penetrate this market.
Elalini, an AFDA production, won an Oscar for Best Foreign Student Film category in 2006.
“There’s immense depth of filmmaking talent in Africa and it’s a privilege to be able to give that talent a home and a platform. Showmax is becoming part of the fabric of film and TV production in Africa, and importantly we’re doing this as a partner rather than just as a consumer. This is a key competitive advantage of being local and something we aim to continue to work on,” head of content at Showmax, Candice Fangueiro said.