Satellite operator SES exceptionally increased its technical reach in Nigeria to over 11 million TV homes in 2017, up from three million in 2015. The recent Satellite Monitor research has enabled to obtain a growth figure, a market study done by SES to provide awareness on the broadcasting industry and on SES’s reach in the country.
The Satellite Monitor results disclose that SES now reaches over 11 million TV homes, of which 3.5 million are directly provided by its satellite fleet – a twofold increase compared to 2015. This means SES will directly serves 37 per cent of satellite TV homes in Nigeria. Digital Terrestrial Television (DTT) homes fed indirectly by SES also contributed to the increased reach.
The prime orbital position at 28.2 degrees East was an important driver for the growth of SES’s direct reach, with three million TV homes directly served via this orbital slot, up from 1.3 million in 2015. This video position hosts SES’s premium free-to-air TV platform for Nigeria, giving broadcasters access to the highest technical reach in West Africa. The growth of SES’s reach was also driven by direct satellite broadcasting and feeding DTT head-ends via five degrees East.
The Vice President, Sales and Market Development for Africa at SES, Clint Brown, commented on the survey by stating, “SES has been committed to driving the growth of digital TV in Nigeria for many years, and local partners in the country appreciate the Satellite Monitor study as a token of our commitment. We are particularly excited by our growing technical reach at 28.2 degrees East, which broadcasters and content programmers will be able to leverage to increase their audience via our Nigerian TV platform. In addition, the results show that the hybrid DTH/DTT approach is the winning strategy to deliver TV entertainment to the highest number of TV homes.”