SAWA signs agreement for distribution of NHK World-Japan in Mena

SAWA Rights Management FZ, an aggregator of TV channels and a content service provider, has signed an agreement for the commercial distribution of NHK World-Japan in the Mena region.

NHK World Japan’s 24-hour programming cycle includes its flagship news program, NHKNewslinealong, which features technology, entertainment and lifestyle programs such as Outstanding Equipment, Dining with the Chef, J-Arena and more. Journeys to Japan. In addition, the channel offers an assortment of documentaries and specials, including Asia Insight and NHK Documentary.

Ali Ajouz, CEO of SAWA Rights Management, said: “At SAWA, we continuously strive to offer the most relevant and first-class entertainment options to our Hospitality customers across the MENA region and thisagreement isyet another example of our commitment towards our Hospitality customers region wide.”

Ajouz added: “NHK World-Japan delivers a blend of programming featuring hourly live international news from Tokyo and news bureaus from around the globe, along with programs on Japanese lifestyle, culture, food, travel, technology, science and history – offering a great treat for our viewers and partners in the MENA region.”

Masaru Shiromoto, President and CEO of Japan International Broadcasting, head of global distribution for NHK World-Japan, said, “With this collaboration with SAWA, our viewers in the MENA region can connect with NHK World-Japan. We have the opportunity to reach even more viewers, making our wide variety of programs more accessible to new audiences across the globe and serve them with a perspective on Japanese and Asian culture, lifestyle and news.”