At AfricaCom, Samsung and the South African music platform TurnUp Music have announced a partnership to create a streaming service. It will be at first, dedicated only to smartphones of the Z series of Samsung.
“Samsung, as a global leader in smartphones, is the ideal partner for the streaming platform. It will allow mobile users of the Z series to live a rich experience, both streaming audio and soon video. We have been working for some time with the brand to develop services for the music industry. This project is the culmination of several months of work, “said Thabiet Allie, Director of Operations at TurnUp Music.
More than a lucrative service, the new streaming platform will also be a way to promote African music. “The artists earn 70% of the revenue for each title online,” says TurnUp Music’s Director of Operations.