Sabido acquires Afrikaans ASTV channel

South African media group, Sabido Investments, has acquired a dedicated Afrikaans South African television channel, Afrikaanse Satelliet Televisie (ASTV). The channel was a part of the 18 channels available on OpenView HD Digital Satellite Television platform.

“We are truly excited that we can reach out to a wider audience with this partnership with OpenView HD. The Afrikaans market has thus far received our rich content well, as it speaks to everyday aspects of our culture that people can relate to. We look forward to growing our audiences with this new platform,”said Jaco Ferreira, Managing Director of ASTV.

ASTV’s programming is targeted at the Afrikaans community and offers a vast range of programmes including music, cooking shows etc with a strong focus on Afrikaans culture and lifestyle. Some of the most popular shows on ASTV include an angling show, Vaskap; and a lifestyle programme, In Die Kollig.