Cricket South Africa (CSA) have rolled out the “2018 T20 Cricket League” in an exclusive collaboration with the South African Broadcasting Corporation (SABC) who have the broadcast rights for the Sub-Saharan region. The deal was inked for the next three years.
The Chief Executive of CSA, Thabang Moroe, expressed, “This is a landmark moment for cricket in South Africa. For the first time South Africa’s premier public broadcaster will have exclusive rights to a major cricket event and this is very much in line with CSA’s vision of making cricket a truly national sport of excellence that is accessible to all.”
Recently, SABC started beaming the English Premier League through a sub-licensing collaboration and intends to compete against SuperSport’s local monopoly on broadcast rights.
The Group Chief Executive Officer of the SABC, Madoda Maxakwe, declared, “The new 2018 T20 Cricket League is a high-profile Sport event that will assist the SABC to regain its credibility. Partnering with Cricket South Africa to deliver on an event of this magnitude provides the perfect opportunity for CSA & SABC to cater to the needs of the traditional and non-traditional Cricket audience and fans. The SABC treasures the good relationship that we have with CSA, which enables the two parties to enter into this ground-breaking partnership. It is a perfect deal, as it fits into the SABC’s business strategy of increasing audiences and revenue, delivering compelling and entertaining content and diversifying revenue streams. The deal is, therefore, one that is mutually beneficial both to the SABC and CSA.”
The T20 Cricket League will be beginning between the months of November and December this year.