Ideal Groupe, a major shareholder in TV Africa, rolled out a big re-branding campaign to re-position the station following 13 years of operations under the old management.
The on-air programming was given the refresh treatment as well now seeks to give a ‘new look and feel that will give viewers the best experience with new programs and contents, new presenters, news from all corridors, in-depth analyses of national issues, international standards, excellent customer service delivery, speed and a host of others.’
Speaking on the Breakfast Live show hosted by Ghanaian politician and journalist, Obuobia Darko Opoku, actress Nikki Samonas and certified nutritionist, Khadijat El- Alawa, the Managing Director, Ekow Blankson assured viewers of TV Africa about the big phase change in Accra and the yet to be done phase change in other parts of the country which will give viewers a fair vision and mark of excellence.
Award winning movie director Shirley Frimpong Manso, who is the COO of the station, also promised to change the face of breakfast shows in Ghana. The new TV Africa will have a feel of youthful, vibrant and exciting new presenters like Chris Attoh, Joselyn Dumas, Baby G, Kofi Laing, Patrice Amegashie,etc.
TV Africa, a private local television station aimed to project Ghanaian and African values, can be viewed on DTT in Ghana and also on GoTV channel 175 and DSTV channel 362.