Leading broadcaster in Sierra Leone, SLBC, has seized a multi-year deal with world renowned Mixed Martial Arts (MMA) organization EFC.
This collaboration will see MMA programs being broadcasted weekly on SLBC, offering EFC to millions of viewers in Sierra Leone. EFC show is transmitted weekly on TV in over 120 countries, captivating fans around the world, and now Sierra Leone is part of the action.
The Director General of SLBC, Joseph Kapuwa, declared, “We thank our stars for this partnership with EFC to get this entertainment/sport to the people of Sierra Leone. The SLBC, the official voice of the people of Sierra Leone, will continue to search high and low to provide and enhance education, information and entertainment to our people online and offline.
On the other hand, EFC’s President, Cairo Howarth, commented, ‘’We are excited to partner with SLBC, the number one broadcaster in Sierra Leone. Now millions of viewers in Sierra Leone will be able to watch EFC weekly on SLBC. This boosts the massive growth of MMA in Africa.”
The collaboration will see hours of EFC programming available weekly on the Sierra Leone media powerhouse, as well as 10 live primetime events per year.