Premier Soccer League looking for new broadcasting partner

Having ended the broadcasting deal with SuperSport International last December, Premier Soccer League is on the hunt for new partner to broadcast the top-hole matches for the upcoming five years. Bidders are open to submit their tenders in a transparent way that brings more benefits to the local game. The deadline for the tender submission is February 7. The selection process is expected to begin early next month when all interested companies are expected to have finished submitting tenders to the league.

“No late tenders shall be accepted. Tenders must be hand delivered or couriered in sealed envelopes. Tenders must be received clearly marked outside with the advertised tender number and description by courier service or hand deposited into the tender box by end of business 1700hrs on February 2018 at the Premier Soccer League Head Office,” read the advert.

SuperSport were the first to bring domestic football to the television after they went into a historic marriage with the Premier Soccer League in 2012. But after the experience of the first agreement, there are hopes that the PSL would be much wiser as they enter into a new deal. The league’s stock has been very fruitful over the recent years with clubs hoping for a bigger and better package from which they can reap more.

Maxen Karombo, marketing director of Delta Corporation, said, “Any sponsor dreams of amplification of their property through earned media. We urge the Castle Lager Premier League leadership to seriously consider putting to open tender the media rights to the league’s matches. We have seen new entrants in the television broadcasting sector as well as live radio streaming. The much touted ZBC Digitisation programme should be utilised to provide content to the public broadcaster – bring back Game of the Week and put smiles on our fan base.”

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