To bring fans closer to the Olympic movement all year round, the Olympic Channel and BeIN Media Group announced their partnership which kicked off yesterday with the programmes blocks to lead to the launch the linear channel.
Under the “Olympic Channel” brand, the partnership starts with a daily eight-hour programming block on beIN Sports’ free-to-air channel showing an exclusive preview programme providing viewers with a glimpse of some of the exciting stories they are to expect.
“We are excited to collaborate with beIN Media Group to deliver the Olympic Channel experience to their audiences throughout this important and growing region, bringing them closer to the Olympic Movement all year round,” said Mark Parkman, General Manager of the IOC’s global Olympic Channel. “Our partnership with beIN to create a co-branded linear platform gives us a powerful position in MENA to further engage fans and new audiences with the Olympic Channel brand and the Olympic Games than ever before.”
“beIN is passionate about sports. We are constantly collaborating with our global partners to present sports to our subscribers in high quality. The Olympic Channel debut in MENA beIN network demonstrates that beIN is the only premium destination for sports lovers in the region.” said Yousef Al-Obaidly, Deputy CEO of beIN Media GrouP.