Netflix secured Genevieve’s ‘Lion Heart’ in Nigeria

Netflix has recently secured Genevieve Nnaji’s yet-to-be released movie titled “Lion Heart”. Netflix has acquired the worldwide rights for the film on the eve of its world premiere at the 2018 Toronto Film Festival.

Netflix, Inc. is one of the major providers of streaming television and movie content on the web. It currently has over 117.6 million subscribers and collaborates with content providers to license streaming rights for a wide array of TV shows and movies.

The partnership is a significant breakthrough for Nollywood, after being nominated the world’s most productive film industry by the International Federation of Film Producers’ Associations. Whenever Netflix brands a movie as a Netflix Original, there’s a lot of marketing behind it which includes billboards and heavy promotion in the press.

Lionheart is the first original Nollywood film bought by the American movie streaming platform. Some Nollywood films currently available on Netflix include The Wedding Party, Fifty, The Visit, When Love Happens, Road to Yesterday and Dearest Mummy.

Lionheart is a story of Adaeze, a young lady who stands up to the challenge when her father, Ernest Obiagu, is forced to take a step back from his company due to health issues. She strives hard alongside her eccentric brother to save the family business with a touch of hilarious and crazy situations.

Lion Heart aired at the TIFF festival last Saturday. The movie shows the confrontations of a female in a male-dominated industry.