Kenyan broadcaster, Standard Group, owned television station, Kenya Television Network (KTN), has inked a partnership with Ugandan broadcasting station, Nile Broadcasting Services TV (NBS), to enter the Ugandan market.
“The collaboration will span content, journalist training and equipment. We are very optimistic that the partnership will serve the region better,” said a joint statement by KTN and NBS. “This is a milestone in the media industry in the region. It is a very strong collaboration [with which] we want NBS to cover news in Kenya as if we are in Kenya; we want to see the two countries in terms of news as if it is one country.”
Standard Group’s entry in the Ugandan market is likely to increase competition for TV viewership. KTN has been in the TV business for 25 years, while NBS’ parent company, Standard Group, is a 102 years old company.