The Parliamentary Vice-Minister for Foreign Affairs of Japan, Shunshuke Takei, handed over 21 Japanese TV programmes to the Director General of the Namibian Broadcasting Corporation, Stanley Similo.
Since the establishment of its Embassy in Windhoek in 2015, this was the first time the government of Japan in cooperation with the Japan Foundation provided Japanese TV programmes to Namibia. The cost of the broadcasting rights of the 21 TV programmes are worth over N$2 million is borne by the Japan Foundation.
Similo said, “We want to engage our international partners to ensure that the NBC channels are populated with content that is in line with the broadcaster’s mandate to inform, educate and entertain. The accommodation of Japanese programming will allow the NBC to fulfill this mandate and bring the world closer to the Namibian people.”
NBC’s Head of Content Hub, Maria Indongo-Nepaya had the task to select the content from the list offered by the Japan Foundation to be broadcasted to the nation at large. “It is the NBC distinct pleasure to introduce the Namibian people to Japanese content, thereby enabling them to embark on a journey of understanding regarding Japanese arts and culture, as well as science, economics and much more,” she said.
The 21 selected content genres vary from drama to documentary, spanning large array of topics including arts & culture, technology & economy, industry as well as nature & science. The selection also includes animation programmes for the younger viewers.
With this partnership, the NBC and the government of Japan in cooperation with the Japan Foundation aim to provide to local audiences of all age groups enjoyable international content enabling the citizen to get to know Japan and its people.