A survey by research company, Ipsos Synovate, has revealed that 59% of people in Nairobi feel that Kenya is not ready for the TV digital migration rollout and that only 32% of the population of the capital city has so far purchased a digital set-top box.
Margaret Ireri, managing director of Ipsos Synovate, says 67% of the population were willing to buy an STB, but were in no hurry to do so with cost being the major factor. “The study findings also indicate that low income earners are less likely to own an STB compared to the high income earners, with 74% citing that they do not have money to buy the STB,” said Ireri.
The report also indicates that GOtv is the most popular STB in Nairobi, being used by 43% of STB owners, followed by DStv at 28%, StarTimes at 20% and Zuku comes with 6%. The poll also shows that TV viewership may decline if the digital migration was to happen now which will bring down TV advertising expenditure which recorded KES 38.7 billion (USD 446.7 million) in 2013. Nationally, only 29% of Kenyans are ready for the switch off, although 79% are aware of the migration.
The ASO was scheduled to take effect on December 13, 2013 in Nairobi, but was delayed after three broadcasters approached the court and alleged that Communications Commission of Kenya (CCK) had blocked them out from the digital migration process.