In Nigeria, Music +, the music streaming service of telecommunications operator MTN, has entered into a partnership with Sony Music Entertainment to distribute on its platform in the Federal Republic the content of the label’s catalog. The agreement between Music + and Sony Music Entertainment, which together with Universal Music Group and Warner Music Group, the three majors of the global music industry, gives a tier to the streaming service that enhances its offer with titles of international stars.
This agreement, for which the negotiations would have started last January, seems to delight both parties. “After deploying a value-added music platform to our subscribers, while creating an important source of revenue for artists, this partnership provides us with new opportunities,” said Richard Iweanoge, Director of Communications and Business Development. brand at MTN Nigeria.
“Sony Music Entertainment is very excited about this strategic partnership with Music +. It was very important for us to conclude an agreement with a partner sharing our passion for the growth of the music market through an innovative digital service. With its exciting music streaming platform and broad subscriber base, Music + is a showcase for the incredible market potential for both local Nigerian artists and international artists, “said Michael Ugwu, director of Sony Music. Entertainment for West Africa.
The market for African music streaming promises to be increasingly competitive, with this agreement following a few months, that between the Warner Music group and the Kenyan service Mdundo, and a few weeks the arrival of Spotify in sub-Saharan Africa.