MultiChoice is to launch an online TV guide and recommendation system called ‘theguide’, reports My broadband. The listings guide is a “smart, new way” to look through the hundreds of new shows and films released every year. The head of content of the company, Aletta Alberts said the launching of the service will be for October.
DStv’s “theguide” aims to amplify content that viewers might like, with curated playlists, recommendations based on top shows, and forthcoming attractions. Customers can request suggestions based on their mood. Alberts said the recommendation engine is not limited to genres, ensuring that subscribers are not narrowly recommended content.
An interactive element feature will allow users to search for their shows and set them to record on their Explora decoder online. It will be an interactive website which will be available on internet enabled devices. A limited version will also be available on the DStv Explora decoder. DStv hopes to improve the system, adding more features and improving recommendations as it gathers data on people’s viewing preferences.