MultiChoice Kenya is planning to terminate mobile TV services due to the fast-changing technology in the broadcasting sector and growing internet penetration. As from September 1, GoTv mobile service will be unavailable after having launched the service in Kenya in 2011.
The DVB-H (Digital Video Broadcasting – Handheld) television service was focused at middle-class subscribers who wanted all-day access to its programmes. As from September 1, subscribers will have to go through the DStv app to access content.
MultiChoice made a statement, “Our Mobile TV service was first launched in 2007. At the time, we were the first to pioneer technology to broadcast to mobile phones. However, as technology has evolved, and with the introduction of broadband, the streaming of audio-visual content to multiple devices (eg smartphones, tablets, laptops) has become more attractive.”
The mobile product depended on internet connection from telephony operators before the pay TV provider introduced DStv Drifta which converted DVB-H signal into Wi-Fi for mobile devices. The Drifta cut subscriber rely on data from telephony operators and allowed DStv and Go-tv mobile subscribers to access multiple channels.