Tailor made for Young urban Africans. MTV Base is set to unveil a revolutionary content catalogue with a number of fresh programmes set to be launched in the coming few days. The programming campaign is tagged “My Life, My Base”.
This new content catalogue is meant to reflect the tastes and attitudes of Nigerian viewers. It targets to create a greater audience interactivity with superstar music talents and other variety of creatives from different disciplines.
The launch will be marked by different live and social media activities.
“We are evolving the MTV Base brand positioning to put our audiences at centre stage. The “My Life, My Base” campaign enables us to highlight a wider array of content and experiences that speak to the hearts and souls of our audiences across our colourful continent” Alex Okosi, Senior Vice President & Managing Director, VIMN Africa.