MTN, leading telecommunications service provider in Ghana has launched “MTN Hitmaker Season VI.” This music reality show was launched in 2011 by MTN, as part of its efforts of discovering and creating opportunities for young musicians in Ghana.
During the launching ceremony the Chief Marketing Officer of MTN Ghana, Mr. Asher Khan, said that the company has brightened the lives of several unsung musicians and their audiences through the Hitmaker Show. According to him, these Hitmakers have made significant progress as a result of the US$22,500 cash award for the launch of their music career –including, music video production of their song. “As the years have gone by, we have seen the rise of budding talents who benefited from the Hitmaker initiative,” he said.
Khan also added that the vision of MTN Ghana is to lead the delivery of a bold new digital world which will also be reflected in this edition of hit maker.
The Marketing Manager of MTN Ghana Richard Acheampong, hinted that this year’s competition will actively involve the use of digital platforms.
According to him, they will make use of their powerful digital platforms like MTN play and Video + to search for the talent and showcase them.
This will make the mechanics for submitting a demo simple, fast, convenient and fun. The newly introduced electronic application; Hitmaker App will enable the audience to interact and follow steadily the progress in the MTN Hitmaker competition.