Malawi has met the December 31, 2013, deadline set by the Southern African Development Community (SADC) for the switch from analogue to digital terrestrial television. Martha Kwataine, chairperson of the Malawi Communications Regulatory Authority (MACRA), said the rollout of DTT was a milestone for Malawi. “This will extend the signal coverage to areas within the country that were not previously covered so that more people can share same programmes,” she said.
Malawi’s Vice President Khumbo Kachali said DTT will help transform the viewing experience of thousands of people across the country and urged broadcasters to produce more high quality, local programming to help showcase the digital service.
“The success of the digital television will heavily depend on the quality of the programming by the broadcasters. The current analogue system requires broadcasters produce and transmit more local content, but most of them have failed to meet that requirement,” he said. “The digital broadcasting era will place a greater demand on broadcasters to produce even more and high quality local content.”