Mahindra Comviva partners with Sacom to boost VOD content in MENA


Mahindra Comviva, solutions provider, has entered into a partnership with Sacom Mediaworks, a content aggregator in the MENA. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Comviva’s digital marketplace for content, with a broader range of digital Video-on-Demand content – short and long format.
Sacom Mediaworks’ global content portfolio reportedly includes more than 10,000 hours of video content spanning genres such as feature films, television series, short films, live entertainment events, celebrity chat shows, and health and fitness shows.
Comviva’s Mooditt Digital Store is a digital marketplace that brings, the release states, the ecosystem of content providers, application providers and distribution channels on a single platform and leverages multiple channels of content distribution like web, mobile applications, WAP, DTH, Radio, TV, IPTV, Text, and IVR for distribution. Besides enabling a content sharing ecosystem, the Mooditt Digital Store reportedly brings automated partner management and data analytics to the table, enabling content flows to various participants of the ecosystem.
Speaking on the partnership, Atul Madan, Senior Vice President, Digital Lifestyle Solutions at Mahindra Comviva said, “With the exponential growth of digital content, content discovery and distribution is becoming increasingly challenging in today’s world. In an increasingly fragmented environment, the challenge for distribution channels is to get access to right content in the minimal possible timeframe. On the other hand content providers, especially small time artists and independent content creators are struggling to maximize reach and dial up monetization.
“We are very pleased with our partnership with Sacom Mediaworks as it puts us on a stronger footing in the Middle East and Africa. Mahindra Comviva’s expertise in end-to-end content management combined with Sacom’s robust catalogue of Arab, Asian and Hollywood video content will lead to new growth opportunities in the region. We are looking forward to working with Sacom Mediaworks and create mutually beneficial synergies.”
Commenting on the partnerships, Dinesh Gupta, Director at Sacom Mediaworks said: “We will be working together to grow the reach and monetisation potential of our content together and offer our entertainment IPs & VOD content in Hollywood, Arabic & Bollywood genres for Middle East, Africa, Russia, CIS countries & Asia Pacific.”