The Channel has broken all previous records following the live stream of The Money Fight between Mayweather and McGregor. The daily stream audience reached a peak of 40% and above compared to previous peaks on DSTV Now platform, including the streaming driven by traditional ‘prime time’.
DSTV Now sees live sport as one of its main growth drivers. With SuperSport channels which offers exclusive sports with up to 12 live streaming, DStv Now has grown monthly usage more than 50% within 3 months and doubled in the last six months. The Money Fight audience was 30 times larger than that for the Mayweather vs Pacquiao live stream just two years ago.
“Exclusive live sport is a key drawcard for our customers,” says Graeme Cumming, head of DStv Digital Media. “We were proud to be able to stream The Money Fight live to our Premium customers at no extra cost.”
Across the world, the fight between the superstars boxers and the MMA phenomenon was available on a ‘pay per view’ basis, however DSTV Now made sure its premium subscribers across the Sub-Saharan Africa could view it at no extra cost.