WorldRemit, the digital money transfer service, has signed a deal with Pan-African broadcaster Kwesé TV to use the power of football to scale up its global operations and help more people save money on international transfers. This deal will see WorldRemit feature on Kwesé’s sports content platform, Kwesé Sports, during the FIFA World Cup, English Premier League and Carabao Cup broadcasts, offering incredible exposure of the brand.
The collaboration brings the company redefining broadcasting in Africa, together with the leading African disruptor in the remittance sector, WorldRemit. As part of the deal, WorldRemit’s TV commercials will appear during the FIFA World Cup game broadcasts on Kwesé Sport from Thursday 14 June to Sunday 15 July 2018.
Thanks to numerous sub-license deals for the world’s largest football tournament, Kwesé Sports will provide access to an estimated viewership of around 160 million viewers across the continent.
Commenting on the partnership, Econet Media President and Group CEO Joseph Hundah said, “As a Pan-African media group we pride ourselves in offering integrated free-to-air, digital and pay TV advertising packages for clients across the continent. Our paid and free-to-air platforms provide unprecedented viewership figures for clients such as WorldRemit looking for impact and exposure for their brands. We look forward to a long term fruitful relationship with WorldRemit.”