Kwesé has changed its strategy and launched a video streaming product Kwesé Play that will allow users to access VoD platforms from their homes. Kwesé attributed its new strategy to business models that were geared towards premium content rights and content consumption on digital media platforms.
In February this year, Kwesé bought a controlling stake in iflix Africa to enhance its streaming service.
“The new VoD service will deliver the fastest streaming services in Africa, offering the most diverse VoDcontent yet available in Kenya: from global video-on-demand providers including Roku, Netflix, Kwesé iflix, YouTube, TED and RedBull TV,” the company said in a statement.
The company is relying heavily on the extensive reach of Fibre-to–the-Home (FTTH) in Kenya and the general access to internet services that urban residents have.The company will also leverage on partnership with leading ISPs to enable easier and cheaper access to its streaming service.
In 2017, Kwesé signed a deal with Safaricom that aimed and lowering internet costs on the broadcasters’ services online.