Kwesé iflix, the Joint Venture of Econet Media, Africa’s pan-regional media company and broadcast network has announced the launch of its premier digital entertainment platform in Nigeria with Telecom Company, 9mobile.
Commenting on the launch of the service, Kwesé iflix CEO, Mayur Patel, declared, “A marriage between Africa’s leading media providers, Kwesé and iflix, the Kwesé iflix app offers customers the best in entertainment, anytime and anywhere. Created for the mobile generation, consumers now have unlimited access to all their favourite sports and shows in a way, which suits their lifestyle – on-the-go and on their terms. We are excited to be working with 9mobile to deliver our content into the hands of even more Nigerians.”
Leveraging 9mobile’s data network, subscribers will be able to stream Kwesé iflix’s world-class programming seamlessly on their connected devices through innovative data bundles, which will be available to 9mobile customers.
The Director, Consumer Segment of 9mobile, Adeolu Dairo, said the telecom company was delighted with the partnership. “Football and entertainment are like Siamese twins, they are passion points amongst Nigerians. As an innovative and customer-centric telecom operator, 9mobile is always on the lookout for ground-breaking ways to enrich the lives of our teeming customers and Nigerians as a whole. Therefore, we are excited at the ample opportunity this collaboration with Kwesé iflix affords us to increase our investment in bolstering the growth of football and the bourgeoning Nigerian entertainment industry in a way never seen before.’’
“This latest alliance with Kwesé iflix further affirms our strong support to boost the frontiers of value, entertainment, communication, and super-fast data access, in Nigeria,” he added.
To conclude, President and CEO Econet Media, Joseph Hundah, said, “We cannot ignore the growth of streaming services across the African continent especially with the spike in mobile and net penetration numbers. We do not only have to stay ahead of the trends but ensure we become the best provider of these services in the market. Kwesé iflix brings young people a combination of premium sports and entertainment content and we are excited to be at the forefront of this.”