Kwesé launched the broadcast of its FTA channel Kwesé Free sport in Botswana’s capital Gaborone in March earlier this year. Following the success of the program they decided to unveil the complete Kwesé packaging, introducing viewers to the new content with third-party channels, entertainment and sports.
Marketing and PR Manager at Kwesé, Shadi Linchwe declared that their multi- platform offering cuts across linear, mobile and digital platforms making its content accessible through free- to-air TV, mobile, web streaming and satellite TV, something that makes them unique and the first of its kind. Moreover, he stated: “Technically this means you cannot miss your favourite program on TV because you are not home”.
The broadcaster will also offer news content such as Al-Jazeera, Sky News and CNN entertainment with Toonami, DreamWorks CBeebies as well as their own content. The sport content will be composed of the Premier League, 2018 FIFA Cup and ESPN content such as NBA. All the services will be available on mobile devices.
Using the Orange 4G network because of the new deal will also provide Kwesé content to be used with data bundles. President and Group Chief Executive Officer of Econet Media, Joseph Hundah declared: “This collaboration will extend our offering in Botswana where we have recently introduced our satellite TV service a few weeks ago. As a multi- platform media business, we are proud to offer our quality content to Orange subscribers on the move”.