Kagiso Media, South African media firm, has acquired 37% stake in Global Media Alliance Broadcasting Company (GMABC), a broadcasting company in Ghana, to expand its pan-African footprint.
The deal enables GMABC to tap new opportunities for growth and new solutions for advertisers. GMABC currently operates four radio stations in Ghana viz Happy FM, YFM Kumasi, YFM Accra and YFM Takoradi; a free-to-air terrestrial television channel, e.tv Ghana.
“This investment is part of our continued drive to build partnerships with strong brands that have large and loyal audiences across the continent. As a content, broadcasting and services company we are looking forward to operating in Ghana and using this as a base to expand our reach into other West African territories. It also offers us an opportunity to use our content production capability across more distribution platforms and to integrate with all our existing Kagiso Media brands,” said Mark Harris, CEO of Kagiso Media.
“This partnership provides the opportunity to leverage on the diversity of experience and skills of GMA, Kagiso Media and Sabido Investments to present better content to our viewers and listeners,” said Edward Boateng, Executive Chairman of Global Media Alliance.