Israeli cellcos prepare DTT service

Israeli celloc, Partner Communications and Cellcom, are adding Idan+ transmitters to their cell sites in order to launch digital terrestrial TV (DTT) services in Israel. Cellcom has already installed 14 transmitters while Partner has put up four, and both are working with the transmission provider, Second Authority for Television & Radio (SATR), to plug holes in the network.

“We are working in cooperation with Cellcom and Partner for reception to reach 85%-90%,” said Shai Babad, CEO of SATR. “The transmitters have nearly all been distributed, and we are completing deployment of the remaining transmitters. It is our opinion that we are currently at about 80% household coverage.”

In July this year, Israel’s Knesset Economic Affairs Committee approved the expansion of the Idan+ service to compete against cable and satellite services provided by Bezeq’s subsidiary Yes and Hot respectively. The service was launched in Israel four years ago and is now estimated to have 250-400,000 subscribers.