iROKOtv expands to East Africa

African Video-on-Demand (VOD) platform, iROKOtv, will include content from Rwanda, Kenya, Tanzania and Uganda by next week. The move comes as part of the company’s transition to focus more on the local African audiences.

“There is a massive market potential in East Africa. Payment isn’t an issue in East Africa. Data is significantly cheaper. For Internet TV, these are the basic building blocks required to build a sizeable subscriber base,” said Jason Njoku, founder of iROKOtv.

Referred to as the Netflix of Africa, the company is based in London, UK and Lagos, Nigeria. iROKOtv, which was launched in 2011 as a Nollywood content aggregator on a YouTube channel, today holds the world’s largest online catalogue of African content, with over 5,000 movies and has raised over USD 21 million since.