Iflix the Malaysian SVOD service sealed a deal with Front Row Filmed Entertainment, a Middle East distributors to have the exclusive right for the TV show called Tough Luck.
Iflix will be co-producer of the series with other major players such as Front Row, KNCC and Shadow Communications. The show will be launched during Ramadan since it is the period when family viewing time is high.
Front Row’s Managing Partner Gianluca Chakra commented: “As one of our first original projects, we are incredibly excited to be able to showcase Tough Luck to our members across our markets globally”
“A change is indeed needed in this part of the world and we are happy to be pioneering this with an SVOD service that is so committed to challenging the norms of the industry to the benefit of the user. It’s a brave step and happy to have found the right partners. This is only the beginning of what’s to come,” added Chakra.