iFlix appropriates local content in Africa

iFlix, a new entrant into the paid TV market, is an international brand with a local focus, and have stepped onto 23 territories within Africa. The company recently hit the Kenyan ground. 

‘We don’t see [Netflix] as competition at all,’ said the Kenya Country Manager of iFlix, Paul Coogan, at the launch last week. iFlix, charges one with the price of 5 DVDs to have access to a full month’s subscription. The first month is accessible for free. 

The monthly fee gives five devices in one household access, which is one more than Netflix’s most expensive package. The brand promises to encourage local. Already, Kenyan shows and movies such as Mbithi Masya and Mugambi Nthiga’s Kati Kati (a reflective movie about the place between heaven and hell, right before your afterlife) are showing on the platform.