Icflix secures content with KeyOS for MENA

Dubai-based Icflix has deployed the KeyOS MultiKey DRM Service for their streaming and VOD platform. Icflix  provides Hollywood, Bollywood and Jazzwood (Arabic content) for the MENA marketplace.

The move is in response a growing trend among OTT users moving towards a variety of new consumption platforms which are not based on desktop computing. This fragmentation of the consumer playback experience requires greater flexibility in delivering a studio-approved multi-DRM service, the release stated.

Using a variety of common programming languages, the KeyOS Platform enables studios, content licencees and OTT operators to deploy studio-approved DRM within their existing content workflows. KeyOS supports the three consumer DRM platforms, Microsoft PlayReady, Google Widevine and Apple FairPlay DRM.

“Icflix is on the march in the MENA Marketplace with the most diverse content offering available,” said Carlos Tibi, CEO and Founder Icflix. “The studios we licence content from have strict requirements for securing their IP and BuyDRM’s KeyOS Platform meets those requirements.”

“KeyOS manages content in 141 countries around the world with industry-leading content security,” said BuyDRM CEO and Founder, Christopher Levy. “We are truly inspired by the Icflix content offering and will provide the highest levels of DRM service to their users throughout their operating regions.”