Ursula Owusu-Ekuful, the Minister of Communications, says government will roll out a policy for television stations to broadcast at least 70% local content at prime time.
She noted the need to push local content has become essential to provide more opportunities for local content providers especially film producers across the country. There is growing discontent among local producers and viewers concern about the influx of foreign content on the airwaves, hence the government decided to take appropriate measures.
She was confident the Media General Group would lead the digital migration process and called for the various platforms across the group to collaborate with the Ministry in educating the public on the development. Group CEO of MG Pearl Esua-Mensah said the group is commitment to increasing local content on its various platforms. She added, “TV3 and the entire Media General group seeks to continue to serve as the best and most authoritative provider in News and Current affairs in the country, and is committed to developing educational content hence the need to work with the Ministry to educate Ghanaians on the process of digital migration,” she stated.